This is very enlightening info about how smartphone shoppers are using video as part of their decision-making process.
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today’s smartphone research process and purchase journey and found that as a direct result of viewing smartphone product videos:
64% of smartphone shoppers became interested in specific smartphone models
44% were introduced to smartphone brands not previously considered
36% heard about the smartphone product for the first time
51% looked for promotions or coupons on mobile
61% visited a store as a result of watching a product video