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Archives of “Marketing & Sales” Category

Local Businesses Online Marketing: Success Stories

Posted on by Steve in Marketing & Sales | No Comments

…-Wink-… / Foter.com / CC BY-NC-NDWe can always get inspired and understand things better by reading success stories of other people we can identify with and that’s why I decided to round up a few stories about fellow local business owners who have successfully boosted their business even in this time of recession. Caminito Argentinian Steakhouse, Northampton MA This steakhouse has increased sales by 30% in one year, compared to a negative industry average of 15%. They have used various social media avenues such as- * Their own cooking blog loaded with videos and photos with links to other social media sites like Twitter, Facebook, Linkedin, FriendFeed, Flickr and Delicious * Their own YouTube Video Channel Most importantly they monitor their web marketing using Google Analytics, news and alerts and use it to gain ideas to improve their products Martell Home Builders This company specializes in building new homes and …

25 +1 Ways To Market Your Local Business Website For Free

Posted on by Steve in Marketing & Sales | No Comments

Create a Facebook fanpage -Invite friends, upload content, photos, videos etc. Have a Facebook icon link on your webpage Create a YouTube account and upload videos. Have your business url included in description box and embedded in the video Have a YouTube icon link on your webpage Join Twitter-get social and keep your followers informed on special offers and events Have a Twitter icon link on your webpage Join your professional association in your local state and attend networking events. Give out your business card Join online business directories that are relevant to your niche Participate in online forums related to your niche Write a 400word article every day and submit it to an article directory Write a compelling author resource box with your business url link and use it in all your articles and forum postings Write a report or e-book and offer it as a free gift to …

Internet Shy? 5 Excuses Local Business Use to Avoid the Internet

Posted on by Steve in Marketing & Sales | No Comments

I am not a techie People often think they need to be a technical juggernaut to use the internet and nothing could be further from the truth. People everywhere are using the internet- kids under 10, teenagers, students, stay-at-home moms, retired persons, and even grannies. So much of the internet has been simplified and there are so many forums full of people who are ready to help you out for free. The thing to remember is that you can conquer your fear by empowering yourself with knowledge. You can start just by browsing other business websites and getting familiar with how the web works. Also sign up for the numerous free courses and free email newsletters available.

Video Marketing and Online Reputation Management -The Perfect Marriage

Posted on by Steve in Marketing & Sales, Reputation Marketing | No Comments

There are two emerging fields in online marketing: video marketing and online reputation management. These two fields are so powerful when utilized correctly by business owners that the combination of the two can result in an overpowering brand dominance that few businesses are currently achieving. This article will examine how video marketing in combination with a robust online reputation management campaign can literally skyrocket the bottom line for almost any business.

Five Reasons People Are Not Buying From Your Website

Posted on by Steve in Marketing & Sales, Web Design | No Comments

For many, the idea of spending money on building a website only to have it not produce the kind of sales they were hoping can be a very troubling and aggravating experience. This article will provide you several reasons as to why you may not be currently making sales on your website. There are many different aspects of building a website and having it make money is about more than just the basic web design. There are issues of marketing, usability and sales funnel aspects that all go into a money making website. Reason #1: Usability Websites must be accessible to users in a way that is friendly, straightforward and leads the user to take action in a way that the business owner wants them to. For example, a usability issue might be the fact that some of the “purchase now” buttons are not as easily noticeable as they should …

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