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The Role of Video in the Smartphone Purchase Process

Posted on by Steve in Mobile | No Comments

This is very enlightening info about how smartphone shoppers are using video as part of their decision-making process. 39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today’s smartphone research process and purchase journey and found that as a direct result of viewing smartphone product videos:

Local Businesses Online Marketing: Success Stories

Posted on by Steve in Marketing & Sales | No Comments

…-Wink-… / Foter.com / CC BY-NC-NDWe can always get inspired and understand things better by reading success stories of other people we can identify with and that’s why I decided to round up a few stories about fellow local business owners who have successfully boosted their business even in this time of recession. Caminito Argentinian Steakhouse, Northampton MA This steakhouse has increased sales by 30% in one year, compared to a negative industry average of 15%. They have used various social media avenues such as- * Their own cooking blog loaded with videos and photos with links to other social media sites like Twitter, Facebook, Linkedin, FriendFeed, Flickr and Delicious * Their own YouTube Video Channel Most importantly they monitor their web marketing using Google Analytics, news and alerts and use it to gain ideas to improve their products Martell Home Builders This company specializes in building new homes and …

25 +1 Ways To Market Your Local Business Website For Free

Posted on by Steve in Marketing & Sales | No Comments

Create a Facebook fanpage -Invite friends, upload content, photos, videos etc. Have a Facebook icon link on your webpage Create a YouTube account and upload videos. Have your business url included in description box and embedded in the video Have a YouTube icon link on your webpage Join Twitter-get social and keep your followers informed on special offers and events Have a Twitter icon link on your webpage Join your professional association in your local state and attend networking events. Give out your business card Join online business directories that are relevant to your niche Participate in online forums related to your niche Write a 400word article every day and submit it to an article directory Write a compelling author resource box with your business url link and use it in all your articles and forum postings Write a report or e-book and offer it as a free gift to …

Get To Know More About The Uses And Benefits of QR Codes

Posted on by Steve in QR Codes | No Comments

Get To Know More About The Uses And Benefits of QR Codes Generally speaking, a QR code is a barcode on steroids. They are basically used for encoding information in two dimensional space such as in the pages of magazines or advertisements and also on TV and websites. Originally, they were utilized to track auto parts, but now they’re typically utilized for commercial purposes and have become very popular starting from Japan to Morocco. Data is encoded both horizontally and vertically in a grid of tiny squares by QR codes whereas a bar code encodes data in just the horizontal plane. QR codes, in turn, allow for more data to be encoded in a smaller space and barcodes are good for only a little more than identifying products and objects. Specially programmed scanners will go through barcodes and match them to the product names, prices, and inventory, whereas QR codes …

Why Your Business Needs Online Reputation Management

Posted on by Steve in Reputation Marketing | No Comments

There once was a time when online reputation management services were considered superfluous and unnecessary. Many businesses thought the need to manage their online reputation was a bad business decision and something not worth investing in. Many of these businesses went about their daily business completely unaware of the power that the internet had given to the average consumer. With the advent of Twitter, consumers began to demand things of the businesses that they bought from. Large corporations were forced to become more transparent in their customer service dealing and small businesses were given the opportunity to prove themselves based on merit alone. When review sites like Yellowpages and Yelp hit the internet scene, those companies that continued to ignore the need for online reputation management services began to suffer. More and more clients, customers and consumers filled these review sites with nasty, negative and revealing testimonials of these companies. …

Video Marketing and Online Reputation Management -The Perfect Marriage

Posted on by Steve in Marketing & Sales, Reputation Marketing | No Comments

There are two emerging fields in online marketing: video marketing and online reputation management. These two fields are so powerful when utilized correctly by business owners that the combination of the two can result in an overpowering brand dominance that few businesses are currently achieving. This article will examine how video marketing in combination with a robust online reputation management campaign can literally skyrocket the bottom line for almost any business.

Five Reasons People Are Not Buying From Your Website

Posted on by Steve in Marketing & Sales, Web Design | No Comments

For many, the idea of spending money on building a website only to have it not produce the kind of sales they were hoping can be a very troubling and aggravating experience. This article will provide you several reasons as to why you may not be currently making sales on your website. There are many different aspects of building a website and having it make money is about more than just the basic web design. There are issues of marketing, usability and sales funnel aspects that all go into a money making website. Reason #1: Usability Websites must be accessible to users in a way that is friendly, straightforward and leads the user to take action in a way that the business owner wants them to. For example, a usability issue might be the fact that some of the “purchase now” buttons are not as easily noticeable as they should …

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