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Monthly Archives: January 2013

The Role of Video in the Smartphone Purchase Process

Posted on by Steve in Mobile | No Comments

This is very enlightening info about how smartphone shoppers are using video as part of their decision-making process. 39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today’s smartphone research process and purchase journey and found that as a direct result of viewing smartphone product videos:

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