Blog Post Archives

Monthly Archives: November 2012

Why Your Business Needs Online Reputation Management

Posted on by Steve in Reputation Marketing | No Comments

There once was a time when online reputation management services were considered superfluous and unnecessary. Many businesses thought the need to manage their online reputation was a bad business decision and something not worth investing in. Many of these businesses went about their daily business completely unaware of the power that the internet had given to the average consumer. With the advent of Twitter, consumers began to demand things of the businesses that they bought from. Large corporations were forced to become more transparent in their customer service dealing and small businesses were given the opportunity to prove themselves based on merit alone. When review sites like Yellowpages and Yelp hit the internet scene, those companies that continued to ignore the need for online reputation management services began to suffer. More and more clients, customers and consumers filled these review sites with nasty, negative and revealing testimonials of these companies. …

Video Marketing and Online Reputation Management -The Perfect Marriage

Posted on by Steve in Marketing & Sales, Reputation Marketing | No Comments

There are two emerging fields in online marketing: video marketing and online reputation management. These two fields are so powerful when utilized correctly by business owners that the combination of the two can result in an overpowering brand dominance that few businesses are currently achieving. This article will examine how video marketing in combination with a robust online reputation management campaign can literally skyrocket the bottom line for almost any business.

Five Reasons People Are Not Buying From Your Website

Posted on by Steve in Marketing & Sales, Web Design | No Comments

For many, the idea of spending money on building a website only to have it not produce the kind of sales they were hoping can be a very troubling and aggravating experience. This article will provide you several reasons as to why you may not be currently making sales on your website. There are many different aspects of building a website and having it make money is about more than just the basic web design. There are issues of marketing, usability and sales funnel aspects that all go into a money making website. Reason #1: Usability Websites must be accessible to users in a way that is friendly, straightforward and leads the user to take action in a way that the business owner wants them to. For example, a usability issue might be the fact that some of the “purchase now” buttons are not as easily noticeable as they should …

Does Your Business Need Reputation Management?

Posted on by Steve in Reputation Marketing | No Comments

For many business owners, the most difficult decisions that are made on a daily basis is how to affordably promote their business in a way that is both cost-effective and gives a positive return on investment. While there are many different avenues that a business can take to advertise themselves online, there is perhaps none more powerful than in starting an online reputation management campaign. Online reputation management is, in a nutshell, the culmination of every aspect of online marketing compiled into a single brand driven push to create a positive and socially powerful image of the business. In other words, online reputation management is the single capitalization of one of the most important aspects of business, social proof. You may already know about social proof, but it is an important aspect to review. Social proof is simply the influence that peers have on one another in purchasing decisions. If …

5 Tips To Creating And Managing Your Online Reputation

Posted on by Steve in Reputation Marketing | No Comments

Jason A. Samfield / Amazing Photos / CC BY-NC-SAMost people believe that controlling your online reputation is much more difficult than it really is. Unfortunately, this means that many businesses are left to fend for themselves in a way that they do not fully understand and trying to battle an unfair disadvantage in the online reputation management world. This article will give you five simple tips to taking control of your online reputation while building your online brand and attracting customers.

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